WFX Worship Facilities

Get Ready to Explore, Experience, Expand

December, 2009 - FRAMINGHAM, MA - The Worship Facilities Conference & Expo (WFX) has announced its updated benefits statement for the WFX brand: "Explore. Experience. Expand."

"We're excited about this new, concise statement that helps people connect with the core benefits of WFX, regardless of who they are in the church or what stage of growth they're at," said Christine Ayers, Vice President Marketing for EH Publishing, the producer of WFX.  "One of the great benefits of WFX is that it serves all different team members of churches, from Pastors and Executive Pastors to Tech Directors and Tech Teams, and Facilities Managers and Building Committee Members. It has always been a challenge to accurately communicate the extensive benefits of WFX to these three distinct groups within the church because while they certainly have specific needs, they do not exist outside of each other. The benefits of WFX begin to multiply when the whole team attends."

Driven to come up with a statement that would accurately speak to all areas of church staff, as well as all size churches in various stages of growth, Ayers enlisted the help of Pinpoint Creative, Inc., a North Carolina-based marketing group that specifies in the house-of-worship market (www.pinpointcreative.com).  "Mark MacDonald has been presenter at WFX since year two and he's been one of the biggest champions of helping churches understand why it's important to communicate a consistent message that crosses generations and mediums," said Ayers. "With the help of the Pinpoint team and a lot of brainstorming hours, we were able to achieve our goal of communicating important benefits in as few relevant words as possible." 

WFX attendees and customers can expect to see a roll out of this updated benefits statement in mid-2010, beginning with a new, integrated website that will launch in conjunction with registration opening for the November 3-5 Atlanta event. Users can also expect to see this same "Explore. Experience. Expand." benefit statement carried through to the WFX virtual event scheduled for September 2010, as well as additional products associated with the WFX brand. 

"WFX customers will be able to find all WFX-related products in one place, helping them consistently communicate and benefit from WFX products," said Ayers. "We're excited to communicate this same message through our external tools, including our Facebook and Twitter accounts. 2010 will be another great year for WFX".